CORE:WORKERS

... MOVING PEOPLE

COPENHAGEN | STOCKHOLM | OSLO

read more about employer branding on
employerbranding.dk

English

Dansk

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core:workers joins global employer branding network
Scandinavian employer branding specialists core:workers have been accepted into the global agency network, OneAgent. The cooperation gives core:workers access to local insights and competencies all over the world. Read more
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Professional job adverts
simply perform better

Drawing on over 20 years' of experience we write, layout and place job adverts for Denmark's largest companies..

How can I professionalise the production of job adverts?
Production of job adverts | Media planning | Advert placing
%%%-20,-15,300%%%Intelligent information design

How do you explain the everyday implications of a sick-leave reform for 36.000 people? We developed seven short films for the City of Copenhagen that helped reduce sick-leave by three days per employee in kindergartens, elder care homes and in schools.

I would like to know more about information design

HR communication | Information design | Internal communication
%%%-100,30,400%%%Plain gibberish or pure code?

How do you optimise the recruitment of software developers and market Microsoft Development Center Copenhagen as an attractive workplace, when they employ more than 40 different nationalities? You base the communication on the one thing they all have in common: The ability to speak code.

Why do secret societies work?
Recruitment campaign | Target group insight | Employer branding strategy
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From dock hands to business developers

As a global player and part of Denmark's largest private corporation, SVITZER needs a strong communication partner. core:workers writes, edits and lays out the SVITZER employee magazine, among other tasks.

I would like to know more about employee magazines and management communication
Management communication | Strategic communication | B-t-B-communication
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To start from scratch

core:workers helps smaller companies develop go-to-market strategies, corporate identity and communication. In 2010 we helped Commute Media develop CVI, strategy and message platform.

I would like to know more about go-to-market communication
Go-to-market-strategy | B-t-B-communication | Corporate identity
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The future began yesterday

The task of implementing PFA’s strategy and vision requires massive employee backing. To this end we created an interactive universe which employees can explore to find out exactly what their part in carrying out the future entails.

I would like to learn more about using management in our communication
Managament communication | Strategic communication | Employer branding

A what kind of agency?

At core:workers we create strategic and engaging communication that attracts, motivates and moves the company's managers, employees and surroundings. Or what you could also call by their professional names: employer branding, internal communication and company branding.

We combine 20 years of experience with competencies from HR, communication, consulting and the advertising industry. We understand your business and deliver creative and practical execution across media platforms. We strive to develop informative, individual and engaging solutions. Oh, and we also advice and serve as regular agency to Scandinavia's largest companies when it comes to employer branding.

Do you want to know more about us?

A quick rundown of employer branding

Ever asked yourself "what is this employer branding business, anyway?". Maybe even been a bit confused because of the hundreds of different definitions of the discipline? Watch Kontraproduktioner's short film, which is in Danish (sorry), and get the necessary facts.

Watch the film here

NEWS

New film for
Gorrissen Federspiel

In cooperation with Gorrissen Federspiel, core:workers have written, directed and produced the film "Having fun is not a crime". The film is the third in a planned series of five, and you can see it right here

Please welcome
Gitte Rosholm

Gitte Rosholm is core:workers' new director. She has a background in psychology and communication and joins us from a similar position with Advice.

New clients

Netto and TOP-TOY have joined core:workers' illustrious client list during the autumn.

Solutions

Recruitment advertising

Recruitment advertising

Does your recruitment advertising also need a lift?

Recruitment advertising is the most important source of new competencies. This makes it even more strange that they're often written half-heartedly by employees who are much better at doing what they were hired to do. We write, layout and publish recruitment advertising based on our clients' needs and 20 years of experience.

I would like to know more about recruitment advertising

Recruitment campaigns

Recruitment campaigns

Getting the right candidates is better than just getting lots of candidates

Recruiting new employees in large numbers is a discipline in itself. Messages have to be tailored for the target audience, the rightmaterials have to be developed and the right media utilized. We have developed and executed campaigns for more than 20 years for companies from practically every line of business or industry.

I would like to know more about recruitment campaigns

Internal communication

Internal communication

Knowledge makes the difference

Enlightened and proud employees affect the image of a company as much as external marketing does.
This makes efficient internal communication a key differentiator when it comes to satisfying both employees and customers. And that's where we can help you.

I would like to know more about internal communication

Career sites

Career sites

The digital heart of the matter

Any employer with respect for itself and its employees needs a career area worth visiting on its website. "We currently have no vacancies" just doesn't cut it in this digital day and age, where the career site is the backbone of all employer branding communication. We develop career sites with useful information, involvement and call to action.

I would like to know more about Career sites

HR communication

HR communication

Tools and processes

In close dialogue with the client, we develop interactive materials and other tools that play a major role in Human Ressource's communication to management and employees. The goal is always to engage the employees so they understand their role and can contribute actively to fulfilling the company's ambitions.

I want to know more about HR communication

Social media

Social media

Personal recommendations work

New media and old virtues is a combination that produces results in strategic job and employee communication. Primarily because social media can be used to make communication personal and turn strategic arguments into credible recommendations.

I would like to know more about recruitment through social media

Trainee recruitment

Trainee recruitment

Get in touch with Generation Y

Trainee recruitment is not a question of pandering. It is a question of acknowledging that 45-year old engineers and 18-year old students want different things from their work life. We build creative concepts on concrete analysis and ensure cohesion with the company's employer brand.

I would like to know more about trainee recruitment

Employer branding

Employer branding

Strategic recruitment and employee communication

All workplaces have an employer brand. Both potential and existing employees have several different perceptions of a company. Strategic employer branding is the art of making these perceptions more alike, bringing them in alignment with reality and the company's desired image as a workplace.

I would like to know more about employer branding

Media planning

Media planning

Make the most of your budget

An efficient communication effort requires the right messages to be expressed through the right channels. We develop and plan media strategies and handle the contact with all media ourselves as this gives us and our clients better control over the roll-out and effect of our concepts and campaigns.

I would like to know more about media planning

Employer value proposition

EVP

What makes the workplace unique?

A company's EVP expresses the company's strengths and advantages as a place to work, and it brings forth the good arguments employees buy into when they're deciding where to unfold their careers. We have been developing EVPs since before they were called EVPs, and we also help our clients bring their EVPs to life through concrete communication and internal anchoring.

I would like to know more about EVP

B-t-B Communication

B-t-B Communication

Neither detergents nor superglue

We typically help communicate complex points to choosy target groups that won't fall for just anything. Not because we find traditional product advertising boring, but because "sell more jelly babies" is rarely top of our clients' list of priorities.

I would like to know more about b-t-b communication

Talks

Talks

Inspiration or masterclass

Talks or lectures tailored to deal with the actual challenges you are facing tend to be worth more than two-day conferences. Henrik Engelund, MD of core:workers, employs his deep understanding of communication and HR to kickstart your work.

I would like to know more about talks

Employee magazines

Employee magazines

The company's internal soap box

The employee magazine is not the mouthpiece of top management but a forum for the whole company. This is a place for building relations across professions and workplaces. Even in this age of Internet, social networks and YouTube, there is nothing that instills pride in people like reading about the effort you help put in.

I would like to know more about employee magazines

Management communication

Management communication

From visions to work routines

It is the job of the management to ensure that visions are turned into every-day work routines. That effort requires motivated and proactive champions groomed to handle change and the implementation of new goals and methods.

I would like to know more about management communication

New Year's Reception

Please join us for core:workers' New Year's Reception and learn more about three trends we believe will matter in 2013. The New Year's Reception takes place on January 10th, 2012 between 2 and 4.30pm. After the talks it's time for champagne, canapés and the informal exchange of predictions.

See the programme here

I want to sign up for CORE:WORKERS' New Year's Reception

Our employees

In many ways CORE:WORKERS is like most other communication and advertising agencies. We have Art Directors, Graphic designers, copywriters, project managers and contact people.

But we also have our own analysis department, media consultants and programmers - and combine people with both HR and agency backgrounds.

CORE:WORKERS

core:workers was founded in 1989 and employs more than 30 people with both HR and agency backgrounds in Scandinavia. At core:workers, we're all about internal, corporate and employee communication. Read more

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